Marketing beer to the bold in New Zealand

Social media management & strategy.

I had the privilege of joining the team at Canyon Brewing to market their beer to the bold in Queenstown, New Zealand.

I was tasked with photographing their craft beer, and following their adventures around Central Otago (including their sponsorship at the NZ Open and Night Ski Sessions at Coronet Peak.)

We also launched several guerilla marketing campaigns that got the local community talking… and sent them down to the taproom for a beer.

It was a pleasure to be able to make ‘bold’ marketing choices to create memorable campaigns.

Some reactions to our marketing campaigns:

“Genius work Canyon Brewing.”

"Best advertising idea ever!"

"So good 👏"

“Genius work Canyon Brewing.” "Best advertising idea ever!" "So good 👏"

"That is brilliant."

"Very clever, Canyon!"

"Talk about a marketing strategy 👌"

"That is brilliant." "Very clever, Canyon!" "Talk about a marketing strategy 👌"

"Give whoever thought that one up a beer!"

"What a convo starter!"

"Well played!"

"Give whoever thought that one up a beer!" "What a convo starter!" "Well played!"